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North West Update December 2016

Update from the North West region for the December meeting of the ADCS Council of Reference

The North West Regional Update

Regional foster carer recruitment – You Can Foster

In September, all 23 North West local authorities were involved in a refresh and relaunch of our successful foster carer recruitment project, You Can Foster. Having previously delivered more than 5,000 enquiries and well over 200 additional foster carers, our local authorities again came together to refresh the brand, materials and provide dedicated time from a Principal Marketing Officer to the project.

Harnessing the benefits of our established brand, we followed a complete overhaul of our online presence with a formal launch including the first showing of our new TV advertisement during Emmerdale on ITV1. To date, more than 65 pieces of PR coverage across regional and local news outlets across broadcast, online and digital media have been made possible thanks to the contributions of members, senior officers and our excellent foster carers across the region. The mixture of regional level activity – like TV advertising – and engaging locally resources and media outlets is reflective of our ‘think regional, act local’ approach.

Since the formal launch in mid-September, we are close to receiving almost 700 enquiries with as many as one-in-three progressing to the next step in the process in the best performing areas. To see our mobile-friendly website go to http://youcanfoster.org or for our series of videos and advertisements check our You Tube channel. For Twitter users, search the hashtag #DoSomethingIncredible

To learn more or to discuss working with us, please get in touch with Amy Lythgoe, Principal Marketing Officer amy.lythgoe@bolton.gov.uk or Paul Bunker, Regional Development Manager - paul.bunker@stockport.gov.uk.

Who does improvement? - working with Ofsted

The NW has developed closer working with Ofsted in the region in order to maximise the support for improvement. The following arrangements are now in place:-

  • Annual conversations which follow directly on from the cycle of Peer Challenge Forums. Notes and actions agreed as part of the PC/AC process
  • A regional headline summary session to finalise actions with NWADCS, Regional Director and RSC following the PC/AC process
  • A Performance and Coordination Group which drives the NW School Improvement Board. SHMI, RSC, TSC, NCTL and sub regional LA reps
  • Getting to Good seminars on regional priorities. Hosted and led by LAs with good practice to share. Input from Ofsted on best practice seen nationally.

For further information contact Maxine Froggatt maxinefroggatt@yahoo.co.uk


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